Direct Advertising is a powerful tool even with the evolution of SEO, PPC and Social Media. Direct advertising for many businesses has helped fuel growth. This type of advertising has been around for many decades and was the lifeblood of business advertising before the invention of the internet.
Direct advertising uses media channels that allow the target customer to deal with the company directly, some forms of direct advertising or direct marketing include e-mail marketing, mailshot, newspaper ads, television advertising and radio advertising.
Generally, this type of advertising channel was considered a more expensive option, which is why many businesses have turned to SEO and PPC to have a lower cost per acquisition / sale statistic. However, direct marketing, if carried out properly can still yield a large return on investment and is still fantastic for developing brand awareness.
Illumin offers a range of direct marketing and advertising services including direct mail campaigns, e-mail marketing, newspaper advertising, television and radio advertising. Each channel has its own cost and business suitability. Our team of direct marketing and advertising experts will assess your business and it’s suitability for a variety of channels to ascertain the best plan of action.
We’ll guide you all the way from media design (newspaper ad design, TV advert production, voice for radio ads) to delivery and ROI tracking.
We’ll work out the likelihood of conversions from each channel depending on your products and services and we’ll use things like dynamic phone numbers and tailored website landing pages to track campaign performance and conversions where possible.
Some of the key areas we focus on advertising for clients:
- Newspaper advertising (both local and national)
- E-Mail marketing campaigns
- Mailshots (through the door, generally with a paper)
- Radio adverts (local or national)
- Billboard Campaigns
- Television Adverts