Brand development is a key part of most growing businesses, the term relates to the growth in public awareness of a brand and its products and/or services. Usually referred to as brand awareness our brand development services help businesses become more visible both online and offline.
Building brand can be done through all mainstream marketing channels whether they are online or offline. Brand development has to be thought out and planned strategically. Our service, looks to fill user demand by supplying suitable brands, using carefully targeted advertising and promotional media, we aim to increase engagement with a new audience to make them aware of a new brand which may offer products and/or services of relevance.
Our main form of brand development is done using social media and direct advertising. We work with clients to reach a wider audience to both market the brand and the products/services on offer. This is done in a tactical fashion to entice the visitor to want to engage rather than some marketing company approaches which force feed visitors a brand with high intensity advertising / repetitive advertising which can actually damage brand reputation.
Illumin uses strategic marketing and social media content to deliver the brand / product and or services to new users, the presented content is designed to entice the visitor, making them far more likely to become a converting customer. We offer bespoke brand development services which help to grow awareness, conversions and of course return on investment.
Brand development initially is more about generating awareness than it is generating turnover, however, as the audience grows along with the engagement, the likelihood of converting business growing becomes more significant.
Each campaign is bespoke to the business and the target marketplace. Prices start from £299 for brand development, campaigns will generally run back to back across different media channels over a quarterly period, with reviews conducted monthly on brand awareness.
- Social media brand development – increase brand awareness with content strategies and boosted infographics & content / media
- PR and eMedia feed distribution – we’ll reach out to a relevant audience and place enticing content, promotions and feeds in front of the right people to draw an interest and an attraction towards the brand
- Offline and printed media – still a valuable way of making contact with a new, wide audience by strategically placing / delivering printed media
- Viral options – We’ll find a niche in your marketplace and exploit it with viral content, this works better for some businesses than others (B2C businesses benefit from this more in general)
- Strategic media targeting – we’ll use all types of media including TV and Radio to create an interest in your brand
Brand development / building is critical for all businesses looking to maintain stability or grow. Some businesses survive on repeat business or a small and steady client base whilst other businesses rely on growth.
Connecting with a new audience introduces all types of sale and enquiry opportunities. Brand growth allows more customers to discover what the brand has to offer whether it be orientated on product sales, lead generation or service utilisation, it all ends up helping fuel business growth and growing a repeat customer base.
The benefits are clear, more exposure = more revenue = bigger growth and eventually more profits.
Any business that isn’t proactively growing brand awareness is likely to lose ground to competitors that are focusing on getting their name out to their target audience.
Brand development growth happens gradually, but, there are many factors which impact the speed in which growth is achieved and how it is benchmarked.
Initially, we’ll conduct market research to ascertain where in the marketplace the business exists and how popular the brand is when compared to other brands, we use metrics like social media following, Google visibility and estimated ad spend to measure business popularity.
We’ll benchmark your business to find out where you sit in relation to your competitors and what it would require for you to out-position them, out-perform them and to grow at a faster rate with new customer interaction and acquisition.
We will then formulate a brand development strategy with a clear timeline on moving things forward, we’ll put the plan into action and get results quickly, and however, the speed in which progress is made depends on budget, existing brand awareness and more.
Growth will be measured by using an array of online metrics including brand awareness tools and scores, social media following and interactions, website link profile and Google search positions and more.
You’ll get a brand exposure report every month, highlighting the progression made and where competitor brand awareness stands in relation. We’ll also look at the impact the work has on website traffic and any measureable stats like sales, conversions, enquiries etc.
We’ll use analytics dashboards to track:
- Brand related traffic
- Brand mentions
- Sales and conversions or goals if enquiry based
- Traffic growth and bounce rates
- Repeat traffic and customer loyalty
If you would like to find out more, please call us on 0845 299 7642 or fill out our call back request form.